For most organizations, their data has been captured using different systems and applications. For some, acquisitions have increased the number of silos in which data resides. Therefore, duplications and variations of information are inevitable.
The matching and linking feature uses algorithms that automatically identify duplications and help resolve multiple entries into a single, accurate record.
Without this functionality, for example, run the risk of contacting the same customer twice or listing the same product multiple times. This not only alienates your customers, it also skews any analytical results—as you can’t hope to obtain accurate insights if the data being examined is full of inaccuracies.
Transforming data from a multitude of systems into one single, accurate record is a critical part of any master data management solution. In addition, the master data matching and linking feature will ensure you.